About The Mastery

The Mastery is a leading graduate school for continuing salon education in Atlanta, Georgia. It provides a home for Master Stylists to extend their artistic knowledge, as well as function as a premiere full-service salon.

The Mastery Preview

Objectives

  • Design + develop an aesthetically beautiful website which accomodates the two distinct types of visitors — guests and students.
  • Enhance the user experience to flow towards the main visitor objectives of the site offerings — booking a reservation or enrolling in classes
  • Create a future friendly technology which will adapt to any viewport size.
  • Craft content which is engaging for site visitors as well as optimized for search engines.
  • Identify and leverage key SEO strategies to put the site in better standing for more potential future guests and students.
  • Monitor SEO and site health after launch to keep the strategies relevant and productive.
  • Develop an easy-to-use content management system with embedded training solutions to make editing the site content quick and painless for existing and new employees of The Mastery.

Custom Web Site Design + Development

The Mastery is a leading graduate school for continuing salon Education in Atlanta, Georgia, and also a home for Master Stylists to exude their artistic knowledge and skills on customers and students alike. Since visitors of the website would be classified into two separate groups – guests and students – the Mastery needed a web solution to provide these very different groups each a tailored experience from one single domain. ReasonSpark came up with a pretty “suite” custom web solution which takes care of everyone – from visitors to administrators.
ResonSpark Responsive

CMS Training: Showing the Emergency Alert

Featured Project

TheMasteryATL.com web project was capped off with a how-to education online video series neatly embedded to be accessed within their own customized CMS - making it easy for any new hires to get up to speed quickly. The video series also acted as a 24/7 resource for guidance during tasks that are not used very often, such as emergency school and salon closing alerts.

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