About The Mastery
The Mastery is a leading graduate school for continuing salon education in Atlanta, Georgia. It provides a home for Master Stylists to extend their artistic knowledge, as well as function as a premiere full-service salon.
Objectives
- Design + develop an aesthetically beautiful website which accomodates the two distinct types of visitors — guests and students.
- Enhance the user experience to flow towards the main visitor objectives of the site offerings — booking a reservation or enrolling in classes
- Create a future friendly technology which will adapt to any viewport size.
- Craft content which is engaging for site visitors as well as optimized for search engines.
- Identify and leverage key SEO strategies to put the site in better standing for more potential future guests and students.
- Monitor SEO and site health after launch to keep the strategies relevant and productive.
- Develop an easy-to-use content management system with embedded training solutions to make editing the site content quick and painless for existing and new employees of The Mastery.
Custom Web Site Design + Development
The Mastery is a leading graduate school for continuing salon Education in Atlanta, Georgia, and also a home for Master Stylists to exude their artistic knowledge and skills on customers and students alike. Since visitors of the website would be classified into two separate groups – guests and students – the Mastery needed a web solution to provide these very different groups each a tailored experience from one single domain. ReasonSpark came up with a pretty “suite” custom web solution which takes care of everyone – from visitors to administrators.
CMS Training: Showing the Emergency Alert
Featured Project
TheMasteryATL.com web project was capped off with a how-to education online video series neatly embedded to be accessed within their own customized CMS - making it easy for any new hires to get up to speed quickly. The video series also acted as a 24/7 resource for guidance during tasks that are not used very often, such as emergency school and salon closing alerts.